Lab Logistics Group GmbH (LLG), an international purchasing association for laboratory equipment suppliers, looks back on an extremely successful trade show appearance at analytica in Munich. As the world’s leading trade show for the industry, analytica brought together scientists, entrepreneurs, and users from around the globe in late March 2026. The trade show is regarded as a central marketplace for innovative solutions across the entire value chain in laboratories, industry, and research.
With a newly developed, modern booth concept, LLG presented itself this year on a larger scale and with greater independence than in the past. The new booth enabled clear positioning and significantly increased visibility. The presentation was complemented by a display of selected samples from the LLG Labware private label, which generated great interest among visitors.
The trade show appearance pursued strategic as well as marketing and image goals. The focus was particularly on expanding the international network and establishing new business relationships. This led to numerous discussions with potential new partners. At the same time, the trade show offered an ideal platform for maintaining and strengthening existing relationships with suppliers, shareholders, and customers.
LLG Managing Director Oliver Boensch draws a thoroughly positive conclusion: “The trade show was marked by high visitor traffic at the booth and a large number of high-quality discussions. The new brand identity has significantly contributed to further strengthening the company’s reputation as a high-performing partner in the laboratory technology industry.
We are already looking forward to analytica 2028!”